Monthly Revenue
$41,800
↑ 18.6% vs January
Profile Views (GBP)
2,104
↑ 31% vs January
LinkedIn Reach
6,840
↑ 29% vs January
New Client Files
9
→ Goal was 11
Pillar 1
Financial Health
Revenue — Last 6 Months
February Financials
Gross Revenue
↑ 18.6% MoM
$41,800
Operating Expenses
↑ 4.2% MoM
$14,630
Net Profit
↑ 24.1% MoM
$27,170
Profit Margin
65.0%
Avg. Revenue / Client
$4,644
Revenue by Practice Area
Family Law$16,720 · 40%
Estate Planning$14,630 · 35%
Business Law$7,524 · 18%
Contract Review$2,926 · 7%
Opportunity: Estate planning revenue jumped 42% after your February newsletter. Consider a dedicated landing page for this practice area to capture search intent.
Expense Breakdown
Pillar 2
Online Visibility
Google Business Profile
Profile Views
2,104
Direction Requests
28
Phone Calls
54
Website Clicks
247
Avg. Star Rating
4.9 ★
Profile views up 31% driven by two new 5-star reviews citing estate planning. Reviews mentioning specific services boost category relevance in Google's local pack.
Website Traffic (GA4)
Sessions
894
New Visitors
621
Avg. Time on Site
3:02
Top Page
/estate-planning
Consultation Requests
24
Traffic Sources
Monthly Visibility Trend — Profile Views vs Website Sessions
Pillar 3
Marketing Performance
LinkedIn Performance — February
Top Performing Content
01
"What happens to your business if you die without a will?"
Article · Estate Planning
2,140
reach
02
3 contract clauses every small business owner needs
Carousel · Business Law
1,620
reach
03
Client win: protecting a family-owned restaurant
Case Story · Social Proof
1,280
reach
04
February attorney spotlight — Meet the team
Photo · Brand
860
reach
Pattern: High-stakes "what if" questions drive 2.4× more reach than brand posts. These establish credibility and pull in cold audiences.
Content-to-Revenue Connection — Consultation Sources This Month
Google (organic search)9 consults · $17,640
Referral / Attorney Network7 consults · $13,720
LinkedIn Content / DM5 consults · $9,800
Email Newsletter3 consults · $5,880
24
Consultations This Month
37.5%
Consult → Client Rate
Target is 50%. See March priority #1.
Action Plan
March Priorities
Build a Consultation Follow-Up Sequence
You converted 9 of 24 consultations this month (37.5%). A structured 3-touch email follow-up within 72 hours could bring this to 48–52%, adding an estimated $5,000–$8,000/month.
Publish Estate Planning Landing Page
Your top site page is /estate-planning and it's driving the most consultations. A dedicated, optimized page for this service will strengthen Google rankings and improve conversion from organic traffic.
Scale the Newsletter to Monthly
Your February newsletter drove 3 consultation requests — your highest content ROI per piece. Moving from quarterly to monthly with a legal tip + case story format can compound this significantly.